It’s tough enough to try to convince prospects to buy in the first place, but it’s even more difficult if the actual buying process is a hassle. No matter how hard you’ve tried to convince them, they just won’t buy if it’s hard.
Make Order Forms Easy to Access
Make sure that your order form can be easily accessed. You should write a short, clearly stated paragraph, which sends your prospects to your order form in case they become confused. You also need to include an explicit link from every other page to your order page so that the buyer doesn’t get lost.
Offer Multiple Payment Options
Offer a mix of payment options: Some may prefer PayPal; others will want to use credit cards, and others will want to pay by check. The more choices you can provide in payment options, the greater the chance a prospect will find a method that works for them and complete the sale.
Establish Trust
Show that you are a legitimate seller. Properly secure your order form with encryption technology such as SSL. Provide a money-back guarantee to give the buyers’ confidence. Triple-check if the after-sales support details are provided, such as who will the buyer contact if they need assistance after purchasing the product.
Build Confidence with Testimonials and Contact Information
Add in some testimonials by customers, your contact details, and physical address to increase trust. You want prospects to feel safe buying from you, who they perceive as some stranger on the internet.
Conclusion
It would be a shame if you did get somebody to this point of saying yes, and then something goes wrong with the payment. Remove any friction to ensure maximum profits for you.
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